Includes ïproduct - Study guides, Class notes & Summaries

D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer c D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer code for 20% off first purchases. Which element of the marketing mix does the special offer code represent? The special offer code for 20% off first purchases represents the Price element of the marketing mix. Explanation The marketing mix, also known as the 4Ps of marketing, includes: ï‚·Product - What th...