Mar 5125 final - Study guides, Class notes & Summaries

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MAR 5125 FINAL exam with correct answers 2024

MAR 5125 FINAL exam with correct answers 2024
Exam (elaborations) • 11 pages • 2024
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The consumer buying process begins when: - ANSWER: consumers recognize that they have unsatisfied needs. From the viewpoint of the consumer buying process, what is the difference between a need and a want? - ANSWER: Needs are based on discrepancies between actual and desired satisfaction, whereas wants occur relative to specific products that can fulfill a need. With respect to the consumer buying process, __________ is perhaps the most important factor that affects the time, effort, an...