Mar fgcu - Study guides, Class notes & Summaries

demand - ️️human wants that are backed by buying power (given their wants and resources, people demand products with benefits that add up to the most value and satisfaction) markets - ️️the set of all actual and potential buyers of a product or service (these buyers share a particular need or want that can be satisfied through exchange relationships) The marketing process - ️️Understand the marketplace and customer needs and wants → Design a customer-driven marketing strate...