Marketing 341 exam 4 prep - Study guides, Class notes & Summaries

promotion mix (marketing communications mix) the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships advertising any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor sales promotion short term incentives to encourage the purchase or sale of a product or service personal selling personal customer interactions by the firm's sales force to engage customers...