Marketing 3410 chapter 10 - Study guides, Class notes & Summaries

Marketing 3410 Chapter 10self-leadership - correct answer the process of guiding oneself to do the right things and do them well -set goals and objectives -analysis of the territory and classification of accounts -strategic plans designed to achieve the objectives -tapping technology and automation to expand resource capabilities -assessment and evalutation - correct answer 5 sequential stages of self leadershp: -realistic, yet challenging -specific and quantifiable -time specific -...

Marketing 3410 Chapter 1Personal Selling - correct answer an important part of marketing; relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships The interpersonal communications dimension sets personal selling apart from other marketing communications that are directed at mass markets - correct answer What is the difference between personal selling and other marketing communications? high degree of immediate customer...