Marketing 3410 exam 1 - Study guides, Class notes & Summaries

Marketing 3410 exam 1T/F Salespeople need to spend some time prospecting on a regular basis because there is typically a considerable time lag between the commencement of prospecting and the conversion of prospects to customer status - correct answer True T/F Todays buyers have an abundance of time and many are keen to see salespeople - correct answer False T/F In order for a lead to be considered a sales prospect, the lead must have a need for the salespersons product - correct answer ...

Marketing 3410 Exam #1_____ is about making friends, _____ is about solving your friends' problems - correct answer - Marketing - Sales 5 marketing communications - correct answer - Promotion - Personal selling - Direct marketing - PR & publicity - Advertising _____ is if the consumer comes to your - correct answer Retail _____ is going to the customer and solving their problem - correct answer Sales In interpersonal relationships we want to... - correct answer - Initiate - De...