Marketing 351 exam 1 - Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Marketing 351 Exam 1 CSUF Lancellotti Latest Version Graded A+
- Exam (elaborations) • 15 pages • 2024
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Marketing 351 Exam 1 CSUF Lancellotti 
Latest Version Graded A+ 
star Fast growing market leader 
cash cow Generates more cash than it needs to maintain its market share. In a low growth 
market, but product has dominant market share 
question mark Shows rapid growth but poor profit margins. Low market share in high 
growth industry 
dog Low growth potential and a small market share 
SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal 
opportunities and threats...
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MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 16 pages • 2024
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MARKETING 351 EXAM 1 CSUF 
LANCELLOTTI EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+MARKETING 351 EXAM 1 CSUF 
LANCELLOTTI EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
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- $11.49
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
Marketing 351 Exam 1 CSUF Lancellotti CSUF MKTG 351
- Exam (elaborations) • 6 pages • 2024
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- $11.99
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
-
- $10.49
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 7 pages • 2024
-
- $10.49
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti
-
Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
-
- $12.99
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti
-
MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 16 pages • 2024
-
- $10.49
- + learn more
MARKETING 351 EXAM 1 CSUF 
LANCELLOTTI EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+ 
star 
Correct Answer: Fast growing market leader 
cash cow 
Correct Answer: Generates more cash than it needs to maintain its market share. In a 
low growth market, but product has dominant market share 
question mark 
Correct Answer: Shows rapid growth but poor profit margins. Low market share in 
high growth industry 
dog 
Correct Answer: Low growth potential and a small market shar...
-
Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
-
- $11.19
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD| 109 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 14 pages • 2023
- Available in package deal
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- $13.99
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Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. 
 
 
 
Marketing plan 
A written document composed of an analysis of the current marketing situation, opportunities, and threats ...
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