Marketing mix ch1 - Study guides, Class notes & Summaries
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MKTG 350 WORSHAM FINAL EXAM || WITH 100% ERRORLESS ANSWERS.
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Marketing mix (ch1) correct answers - Four marketing activities—product, pricing, distribution, and promotion—that a firm can control to meet the needs of customers within its target market 
 - A firm can control these activities to meet the needs of customers within its target market 
 - There is a limit to how much these variables can be controlled 
- Marketers must: 
 - Strive to develop a marketing mix that matches the needs of customers in the target market 
 - Constantly monitor the co...
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