Mba 6208 Study guides, Class notes & Summaries

MBA 6208-Marketing_Chap 12. Questions and Answers Chapter 12 Addressing Competition and Driving Growth 1) WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business? A) Make the core of the brand as distinctive as possible. B) Drive distribution through both existing and new channels. C) Offer the core product in new formats or version...