Mcdonald’s vs kfc - Study guides, Class notes & Summaries
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MKTG396 Marketing Assign 1 Intro to Marketing (Athabasca University) 2022-2023 latest working update
- Exam (elaborations) • 27 pages • 2022
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MKTG396 Marketing Assign 1 Intro to Marketing (Athabasca University) 2022-2023 latest working update 
McDonald’s vs KFC 
 
 
What are the value propositions (see p. 11 of the textbook) of each of the two brands? How do these value propositions compare? Explain your answer by relating the value propositions to the consumer needs that these two brands want to satisfy. 
Describe how each of these two brands engages customers online. In your opinion, how successful are these two brands’ customer...
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ATHABASCA UNIVERSITY MKTG 396 ASSIGNMENT (INTRODUCTION TO MARKETING) QUESTIONS WITH ANSWERS AND EXPLANATIONS.
- Exam (elaborations) • 19 pages • 2022
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ATHABASCA UNIVERSITY MKTG 396 ASSIGNMENT (INTRODUCTION TO MARKETING) QUESTIONS WITH ANSWERS AND EXPLANATIONS.
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