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Mcneil v pfizer 2005 - Study guides, Class notes & Summaries

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JOMC 486 Exam 2 Case Studies with Questions and Answers

  • JOMC 486 Exam 2 Case Studies with Questions and Answers

  • Exam (elaborations) • 11 pages • 2024
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    • JOMC 486 Exam 2 Case Studies with Questions and Answers McNeil v. Pfizer (2005) ANSWER - Floss manufacturer, McNeil-PPC, Inc., alleged false advertising violative of the Lanham Act and unfair competition in connection with Pfizer Inc. advertisement campaign for its Listerine mouthwash. - The court encouraged Pfizer from claiming in advertisements that Listerine was "as effective as floss" in preventing plaque and gum disease, concluding that Pfizer's claims were false and caused irrepara...
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