Mejo 137 ad Study guides, Class notes & Summaries

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MEJO 137 Ad Exam Latest 2023 Graded A
Exam (elaborations) • 14 pages • 2023
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MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

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MEJO 137 ad exam 2024 with complete solution
Exam (elaborations) • 8 pages • 2024
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MEJO 137 ad exam 2024 with complete solution Factors of marketing (4 Ps) - Answer ️️ -Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - Answer ️️ -Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and ra...

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MEJO 137 Ad PASSED Actual Exam Questions and CORRECT Answers
Exam (elaborations) • 9 pages • 2024
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MEJO 137 Ad PASSED Actual Exam Questions and CORRECT Answers Factors of marketing (4 Ps) - CORRECT ANSWER- Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory

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MEJO 137 Ad UPDATED Actual Exam Questions and CORRECT Answers
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MEJO 137 Ad UPDATED Actual Exam Questions and CORRECT Answers Creative Brief - CORRECT ANSWER- A document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - CORRECT ANSWER- A map that guides its target audience - the creative team - on how to best rea...