Mgmt344 exam - Study guides, Class notes & Summaries

MGMT344 EXAM QUESTIONS WITH ALL CORRECT ANSWERS Bargaining Power of Buyers - Answer- Buyers (customers) are most powerful when: - there are small sellers and few large buyers - buyers purchase in large quantities - a single buyer is a large customer to a firm - buyers purchase from multiple sellers at once Bargaining Power of Suppliers - Answer- Suppliers have bargaining power when: - their products have few substitutes and are important to buyers - the buyers industry is not an i...

MGMT344 EXAM QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) Which of the following is a known difficulty with the cost leadership strategy? a) Always charging low prices leads to inherently low margins b) Cost leaders cannot imitate new product features introduced by differentiators c) Excessive focus on lowest costs can reduce attention paid to technical and environmental shifts d) The price-sensitive part of the market is always the most vulnerable to economic downturns e) It is often unsus...

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MGMT344 ACTUAL EXAM QUESTIONS WITH ALL CORRECT ANSWERS Which of the following is not a known difficulty with the focused differentiation strategy? a) Attempts to grow beyond the initial narrow market may undermine the firm's positioning. b) Evolution of the industry may erode differences between segments. c) Firms need to be able to maintain differentiation at low enough cost. d) The differentiated part of the market is often the most vulnerable to economic downturns. e) Focusing ...

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