Midterm exam adv 3410 - Study guides, Class notes & Summaries

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Midterm Exam - ADV 3410 questions and answers
  • Midterm Exam - ADV 3410 questions and answers

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  • Midterm Exam - ADV 3410Cultural Marketing - correct answer entire idea is core of this class in the past, people only care about marketing based on demographics - hispanic = integrated Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs with consumers, costumers, prospects employees, and other relevant external & internal audiences Objective - correct a...
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