Mie 480 final exam stuvia - Study guides, Class notes & Summaries

MIE 480 Final Exam Questions & Answers 100% CorrectFragmented Industry - ANSWERS- Composed of a large number of small and medium-sized companies - Reasons for fragmentation: lack of economies of scale, brand Loyalty in the industry is local, low entry barriers - Focused Strategy works best Chaining - ANSWERSObtaining the advantages of cost leadership by establishing a network of linked merchandising outlets

Fragmented Industry - ANSWERS- Composed of a large number of small and medium-sized companies - Reasons for fragmentation: lack of economies of scale, brand Loyalty in the industry is local, low entry barriers - Focused Strategy works best Chaining - ANSWERSObtaining the advantages of cost leadership by establishing a network of linked merchandising outlets ads in building a national brand Franchising - ANSWERSStrategy in which franchisor grants the franchisee the right to use t...