Mkt 3340 stuvia 2023 - Study guides, Class notes & Summaries

Observation - ANSWER Does not involve questioning respondents - Involves recording respondent's actions - Setting is important (natural vs. contrived) - Advantages: objective, accurate Communication - ANSWER Involves questioning respondents - Involves respondents in completing a questionnaire - Advantages: versatility, speed, cost Data collected through observation - ANSWER Retail store traffic Shopper behavior Expressive behavior Verbal behavior Physical objects Structure - A...

First step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach the general public includes - ANSWER everyone to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and further into personas (charact...

Population - ANSWER A population is all cases that meet designated specifications for membership in the group Census - ANSWER A census is defined as an accounting of everyone in the population. Defining the Target Population - ANSWER Researchers must be very clear and precise in defining the target population Example: Households in the city limits of Richardson, TX, with one or more children under the age of 18 living at home Sample - ANSWER A sample is a subset of the population that ...

PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond similarly to your marketing efforts market segments - ANSWER T...

What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence 2. Underestimating the paper...

Formal definition of Marketing - ANSWER process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER exchange exchange - ANSWER people giving up something to receive something they would rather have What is the 4 P's of marketing - ANSWER price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating value Customer Value - AN...

Ch. 11 - ANSWER Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook? - ANSWER Type II analysis Computing the average number of dollars college students have on their credit card balances exemplifies: - ANSWER summarizing _________________ analysis is defined as describing the data in the sample with the use of percentages or averages. - ANSWER summarization Which of the following is appropriate when the research objective is descrip...

Marketing - ANSWER the process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people. Exchange - ANSWER people giving up something to receive something they would rather have What is marketing? (in relation to value) - ANSWER 1. Creating Value (product) 2. Exchanging value (price) 3. Communicating value (promotion) 4. Delivering value (place) customer value - ANSWER the relationship between benefits and the sac...