Mkt 3340stuvia 2023 - Study guides, Class notes & Summaries

What is the Procedure for Drawing a sample? - ANSWER Step 1: Define the target population - Target population: Section you are interested in studying. Step 2: Identify the sampling frame. Step 3: Select a sampling procedure. Step 4: Determine the sample size. Step 5: Select the sample elements. Step 6: Collect the data from the designated elements Define Target population - ANSWER - Population is denoted by (N) - Researchers must be very clear and precise in defining the target popul...