Mkt 3351 Study guides, Class notes & Summaries

MKT 3351 final exam-dino 2023 questions and answers with complete solution

Mkt 3351 Final Exam Dino Questions With Answers in the simplest terms, _____________ are deeds, processes, and performances a. attributes b. experiences c. services d. goods e. benefits - CORRECT ANSWER services the maintenance contract offered by Sears on Kenmore refrigerators, dishwashers, and microwaves is an example of a(n) a. service b. experience c. attribute d. good e. benefit - CORRECT ANSWER service which of the following is an intan...

MKT 3351 Exam 1 Questions with Correct Answers Services - ANSWER o Are deeds, processes, and performances provided, coproduced, or cocreated by one entity or person for and/or with another entity or person · Service sector - ANSWER o All economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value informs (such as convenience, amusement, timeliness, comfort, and health) that are ...

MKT 3351 TTU Exam 2 Questions and Answers customer satisfaction vs Service quality. Satisfaction: broader concept that includes perceptions of situational factors and personal factors, product quality, service quality, price, etc. customer satisfaction vs Service quality. Service Quality: is a component of satisfaction; focuses on dimensions of service Customer Satisfaction Contributing factors -Product and service features. -Perceptions of product and service quality. -Price -Customer e...

MKT 3351 CH. 3 Exam Questions with Correct Answers customer expectations - ANSWER -beliefs about service delivery that serve as standards or reference points against which performance is judged. -thorough knowledge about customer expectations is critical to service marketers. the first and most critical step in delivering quality service - ANSWER -knowing what the customer expects two types of expectations - ANSWER -desired service -adequate service desired...

MKT 3351 CH. 5 EXAM QUESTIONS WITH ANSWERS key vehicle for understanding customer expectations and perceptions of services - ANSWER customer research the first step in designing service marketing research - ANSWER defining the problem and research objectives defining the problem and research objectives - ANSWER where the service marketer poses the questions to be answered or problems to be solved with research most common research objectives in services: - ANSWER ...

MKT 3351 CH. 4 EXAM QUESTIONS AND ANSWERS satisfaction vs service quality - CORRECT ANSWER -two concepts are different in terms of their underlying causes and outcomes -satisfaction is broader -service quality focuses specifically on dimensions of service service quality - CORRECT ANSWER -the customers judgement of overall excellence of the service provided in relation to the quality that was expected service quality assessments are formed on judgements...

MKT 3351 CH. 3 TEST QUESTIONS AND ANSWERS customer expectations - CORRECT ANSWER -beliefs about service delivery that serve as standards or reference points against which performance is judged. -thorough knowledge about customer expectations is critical to service marketers. the first and most critical step in delivering quality service - CORRECT ANSWER -knowing what the customer expects two types of expectations - CORRECT ANSWER -desired s...