Mkt 3421 - Study guides, Class notes & Summaries

(role of 5th P) Crowd Funding - ANSWER: Asking many people in a large crowd each to donate a small amount of money in order to gather a large sum to fund a specific project or venture (role of 5th P) Crowdsourcing - ANSWER: Asking and enabling people to share their ideas or creations in exchange for an emotional or monetary reward Most common type used for marketing and idea generation Demonstrates the power of the internet--it connects people, builds communities, spreads messages, and tap...