Mkt415 topic 3 - Study guides, Class notes & Summaries

MKT 415 Topic 3 Assignment; CLC; Creative Strategy

Topic3DQ1 Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?

Topic4 DQ3 Explainthedifferencebetweenreach,coverage,andfrequency,andprovideexamplesofeach.

MKT 415 Topic 3 Assignment; CLC; Creative Strategy

Topic3DQ2 Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?

Topic5 DQ3 Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach

This is a CLC assignment. Write a paper (1,500-2,000 words) in which your group develops a creative strategy to revitalize demand for a product or service that has experienced a decline in demand over the past decade. Examples include the publishing industry (textbooks, magazines, newspapers, movies, music, videos etc. that are slowly being replaced by electronic delivery methods), full-service bank branches, public libraries, or any other industry that has experienced a loss in sales for variou...

Topic5 DQ3 Identify and describe three examples of product placement you have observed in movies or television within the past month and include the target audience for each.

MKT 415 Topic3DQ1 Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?

MKT 415 Topic4 DQ3 Explain the difference between reach, coverage, and frequency, and provide examples of each.