Mktg 201 final - Study guides, Class notes & Summaries

Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm. A. Priced B. Profitability C. Promotion D. Product E. Place correct answers B. Profitability The path to profitability starts with: A. Understanding customers within the context of the marketing environment B. Executing clever advertising campaigns using digital media C. Reducing pri...

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MKTG 201 Final Exam Questions And Answers Latest |Update| Verified Answers

MKTG 201 Final Exam with Verified Solutions 100% Pass 1. PART 1 2. B. Profitability 3. A. Understanding customers with- in the context of the marketing en- vironment 4. D. Societal 5. A. Product, price, place, promotion Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping cus- tomers drive for the firm. A. Priced B. Profitability C. Promotion D. Produ

BCG Growth Model correct answers Stars: High Market Growth Rate, High Market Share Ex: Amazon, Uber Cash Cows: Low Market Growth Rate, High Market Share Ex: Coca Cola Question Marks: High Market Growth Rate, Low Market Share Ex: Tesla Dogs: Low Market Growth Rate, Low Market Share Ex: Blackberry Path to Profitability correct answers First customers are grouped with people who respond to marketing efforts in a similar way which is called Segmentation. Then the company selects...

gross income correct answers total amount in one year disposable income correct answers money left after taxes for necessities such as food, housing, clothings, transportation Discretionary income correct answers Money left after taxes and necessities Power of buyers correct answers they can demand lower prices Threat of substitutes correct answers firms lose profit due to lower priced substitute products Power of suppliers correct answers firms lost profit from higher prices of s...

MKTG 201 Final Questions And Answers Latest |Update| Verified Answers

What is a Product? correct answers anything that is of VALUE to a consumer and might satisfy a WANT or NEED thru MARKET EXCHANGE 2 main types of product correct answers physical objects (goods) and services other types of product correct answers organization, ppl, places, ideas what is a service correct answers intangible activity that satisfies consumer or business user needs services can not be _________ correct answers inventoried Services are ____ and _______ at the same time ...