Mktg 3340 exam stuvia - Study guides, Class notes & Summaries

MKTG 3340 Exam Questions and Answers (Graded A) MKTG 3340 Exam Questions and Answers (Graded A) MKTG 3340 Exam Questions and Answers (Graded A) Alternative Growth Strategies: Marketing Penetration - ANSWER-increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - ANSWER-sell existing products to new markets (demographic segments or geographic markets) focus on distributi...

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valu...

MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct Market Segmentation - ANSWER-aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies - ANSWER-- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - mu...

Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (...

MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions How does idea generation play a role in the new product development process - ANSWER-it is stage 2 in the new product development process the new product development process stages - ANSWER-1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. devel...

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A) what is marketing? - ANSWER-the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - ANSWER-1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are...

MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED how does idea generation play a role in the new product development process? - ANSWER-new product development process: strong new product planning, systematic and customer driven for finding and growing new products STEPS: 1. idea generation 2. idea screening 3. concept development and testing 4. marketing strategy development 5. ...

MKTG 3340MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% ACCURATEMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% ACCURATEMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% ACCURATE EXAM 1 QUESTIONS AND ANSWERS 100% ACCURATERole of Marketing - ANSWER-marketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return goal: attract new customers by promising superior value and to keep and grow ...

MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries ...

MKTG 3340 Exam 1 (1,2,3,5,8) with Complete Solutions MKTG 3340 Exam 1 (1,2,3,5,8) with Complete Solutions MKTG 3340 Exam 1 (1,2,3,5,8) with Complete SolutionsMarketing - ANSWER-Delivery of customer satisfaction at a profit Goals of marketing - ANSWER-Attract new customers with value and keep current customers with satisfaction Requirements for Marketing - ANSWER-Two or more parties with unsatisfied needs Desire and ability to satisfy needs A way to communicate Something to exchang...