Mktg 3340 final exam 2024 - Study guides, Class notes & Summaries

MKTG 3340 FINAL EXAM 2024...

Role of Marketing - correct answer Generate profitable revenue When a marketer can describe something it is called a - correct answer product concept After buying an item we experience what? - correct answer cognitive dissonance Ways to engage consumers, directly or indirectly - correct answer -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, c...

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...

what is the role of marketing - correct answer generate profitable revenue what are the five steps in the marketing process model - correct answer 1. Understand the marketplace and customer needs and wants 2. Design a customer value driven marketing strategy 3. Construct an integrated marketing program 4. Engage customers, build profitable relationships, and create customer value 5. Capture value from customers and make money What is marketing management - correct answer art and ...

possession utility - correct answer getting a product or service to consumers so they can own or use it depth of product line - correct answer -stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - correct answer -provide some services such as credit and merchandise return, but not others, such as clothin...

possession utility correct answersgetting a product or service to consumers so they can own or use it depth of product line correct answers-stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service correct answers-provide some services such as credit and merchandise return, but not others, such as clothing alteration...

MKTG 3340 Final Exam Questions and Answers 100% Correct MKTG 3340 Final Exam Questions and Answers 100% Correct MKTG 3340 Final Exam Questions and Answers 100% Correct MKTG 3340 Final Exam Questions and Answers 100% Correct possession utility - ANSWER-getting a product or service to consumers so they can own or use it depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a co...

possession utility - ANSWER-getting a product or service to consumers so they can own or use it depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - ANSWER--provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general me...

MKTG 3340 FINAL EXAM 2023/2024