Mktg 3340 final test - Study guides, Class notes & Summaries
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MKTG 3340 FINAL TEST QUESTIONS WITH ANSWERS
- Exam (elaborations) • 21 pages • 2023
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common mistakes in pricing 
price is too cost oriented 
price is not revised often enough 
price doesn't take into account the rest of the marketing mix 
prices are not varied enough throughout the product line, market segments, distribution channels 
marketers perspective vs consumers perspective on price 
marketers: 
demand and cost 
consumer: 
value received 
value 
 
value pricing 
the practice of simultaneously increasing product and service benefits while maintaining or decreasing price ...
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MKTG 3340 Final Exam Prediction Test 2024.
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MKTG 3340 Final Exam Prediction Test 2024. 
Role of MKTG 
generate profitable revenue 
 
 
When a marketer can describe something/write it down it is called a 
Product Concept 
 
 
 
Brainpower 
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After buying an item we experience what? 
Cognitive dissonance/buyer's remorse 
 
 
cognitive dissonance 
buyer discomfort caused by post purchase conflict 
 
 
Ways to engage consumers, directly 
physically, email newsletters, one to one basis 
 
 
ways to engage consumers indirectly 
social...
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MKTG 3340 Final Review Study Test 2024.
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MKTG 3340 Final Review Study Test 2024. 
When a feature satisfies a need or want, then there is a _____. 
 
reduction of hassle 
hike in price 
level of high quality 
benefit 
tangible value - correct answer benefit 
 
A product-dominant approach to marketing is based on the belief that: 
 
sales personnel and marketing can drive consumerism. 
the best way to capture market share is to create and manufacture better products at lower prices. 
enjoyment of a product and its disposal are important ...
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MKTG 3340 COMPLETE STUDY GUIDE TEST 2024.
- Exam (elaborations) • 20 pages • 2024
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MKTG 3340 COMPLETE STUDY GUIDE TEST 2024. 
Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. 
 
Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. 
 
Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and managin...
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MKTG 3340 Exam 2 2023 Complete Test 2024 Updated.
- Exam (elaborations) • 11 pages • 2024
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MKTG 3340 Exam 2 2023 Complete Test 2024 Updated. 
What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
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What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
What are wholesalers? 
...
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MKTG 3340 final exam test Questions and Answers 2024
- Exam (elaborations) • 6 pages • 2024
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MKTG 3340 final exam test
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MKTG 3340 Exam 2 Pre-Test 2024.
- Exam (elaborations) • 11 pages • 2024
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MKTG 3340 Exam 2 Pre-Test 2024. 
 
What is a marketing channel? 
A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer 
 
 
Who are channel members/partners? 
Organizations or individuals that participate in the marketing channel. 
 
 
 
Brainpower 
Read More 
What are intermediaries? 
Channel members that help move the product from the manufacturer to the final consumer. 
 
 
What are wholesalers? 
Intermediaries t...
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MKTG 3340 Chapter 4 Final Exam Study Test 2024.
- Exam (elaborations) • 4 pages • 2024
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MKTG 3340 Chapter 4 Final Exam Study Test 2024. 
Mktg info used to gain customer insight is of little value unless.. - correct answer it is used to make better marketing decisions 
 
What is true about customer insights? - correct answer Information to gain customer insights comes from a wide variety of sources. 
 
Marketing Info System (MIT) - correct answer People and procedures that are used to manage information to generate and validate actionable customer and market insights 
 
MIT utilize ...
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MKTG 3340 Exam #2 Question 100% correct 2024
- Exam (elaborations) • 8 pages • 2024
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MKTG 3340 Exam #2 Question 100% correct 2024generate profitable Revenue - correct answer The purpose of marketing is to... 
 
B - correct answer Which statement is most likely true about idea generation in the new product development process? 
A. A company can either develop ideas through internal or external sources but not through both. 
B. Idea generation is usually followed by procedures that reduce the total number of ideas. 
C. Most companies set a limit for the number of ideas generated ...
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MKTG 3340 Practice Test 2024.
- Exam (elaborations) • 6 pages • 2024
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MKTG 3340 Practice Test 2024. 
Possession utility - correct answer payment and credit options 
getting a product to consumers so they can own it or use it faster - using internet to do 
 
Form utility - correct answer customize purchases in bakery, deli, and florist 
Internet enabled communications - customers tell marketers what they want 
 
scrambled merchandising - correct answer offering several unrelated product lines in a single store. example is a drugstore or walmart. large breadth of ...
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