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Mktg 3340 flashcard Study guides, Class notes & Summaries

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MKTG 3340 FLASHCARD (VERIFIED)

  • MKTG 3340 FLASHCARD (VERIFIED)

  • Exam (elaborations) • 10 pages • 2024
  • Alternative Growth Strategies: Marketing Penetration - increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - sell existing products to new markets (demographic segments or geographic markets) focus on distribution Alternative Growth Strategies: Product Development - sell a new product to current markets (often brand extensions) ex: starbucks introduces new summer ...
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