Mktg 3410 exam 3 mc - Study guides, Class notes & Summaries

MKTG 3410 - Exam 3 MCvalue proposition - correct answer a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to target market end-users product differentiation - correct answer the act of setting your product apart from competitors in ways that are meaningful to your target market differentiation attributes - correct answer 1. price 2. form 3. features 4. performance quality 5. conformance quality 6. durability 7. reliability 8. r...