Mktg 351 exam 1 chs 1 5 - Study guides, Class notes & Summaries
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MKTG. 351 EXAM 1 (CH'S 1-5) |116 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 15 pages • 2023
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marketing 
The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment 
 
 
 
customers 
The purchasers of organizations' products; the focal point of all marketing activities 
 
 
 
target market 
A specific group of customers on whom an organization focuses its marketing efforts 
 
 
 
marketing mix 
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Mktg. 351 Exam 1 (Ch's 1-5) Questions and answers latest update
- Exam (elaborations) • 12 pages • 2024
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Mktg. 351 Exam 1 (Ch's 1-5) Questions and answers latest update
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MKTG. 351 EXAM 1 (CH'S 1-5) |116 QUESTIONS AND ANSWERS
- Exam (elaborations) • 15 pages • 2023
- Available in package deal
-
- $15.99
- + learn more
MKTG. 351 EXAM 1 (CH'S 1-5) |116 QUESTIONS AND ANSWERS
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