Mktg 352 final - Study guides, Class notes & Summaries

what are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) which levels of measurement represent qualitative data? - ANS: nominal and ordinal which levels of measurement represent quantitative data? - ANS: interval and ratio what central tendency measure is most appropriate for nominal data? - ANS: mode what central tendency measure is most appropriate for ordinal data? - ANS: median - could calculate mode as well what central tendency measure is mos...

MKTG 352 Principles of Marketing Research Final Exam Review Questions Answered Correctly Rated A+ Marketing Research - Answers Links consumers to marketers through information. Information Used - Answers Identifies opportunities, evaluates actions, monitors performance. Marketing Researchers - Answers Specify needed information and analyze results. Decision-Making Role - Answers Helps reduce risks in marketing decisions. Business Planning - Answers Integral part of developing business strat...

MKTG 352 FINAL EXAMS WITH ACCURATE ANSWERS