Mktg 361 final exam 2024 Study guides, Class notes & Summaries
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![MKTG 361 FINAL EXAM 2024 WITH 100% ACCURATE SOLUTIONS](/docpics/5767426/66871067c1d2b_5767426_121_171.jpeg)
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MKTG 361 FINAL EXAM 2024 WITH 100% ACCURATE SOLUTIONS
- Exam (elaborations) • 24 pages • 2024
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What are services? - PRECISE ANSWER intangible products 
 
The difference between goods and services? - PRECISE ANSWER The degree of tangibility 
 
What are the four reasons why service marketing is important? Know each elementand outcome. - PRECISE ANSWER 1. Differentiation: unique service offerings 
2. Customer loyalty: satisfied customers are repeated customers 
3. Revenue Generation: attracting new customers and encourage upselling 
4. Reputation and trust: Customers have confidence in a...
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