Mktg 361 final exam 2024 Study guides, Class notes & Summaries

What are services? - PRECISE ANSWER intangible products The difference between goods and services? - PRECISE ANSWER The degree of tangibility What are the four reasons why service marketing is important? Know each elementand outcome. - PRECISE ANSWER 1. Differentiation: unique service offerings 2. Customer loyalty: satisfied customers are repeated customers 3. Revenue Generation: attracting new customers and encourage upselling 4. Reputation and trust: Customers have confidence in a...