Mktg 3730 exam - Study guides, Class notes & Summaries

MKTG 3730 EXAM QUESTIONS & ANSWERS 2023/2024 What are three methods consumers use to control their exposure to television ads? - ANSWER-1. Zapping 2. Zipping 3. Muting In a study by Initiative, what three things were found to increase ad avoidance? - ANSWER-1. Lifestyle 2. Demographics 3. Social class ____ is a series of activities by which stimuli are perceived, transformed into information, and stored - ANSWER-information processing Match the stages in the information-proce...