Mktg exam 4 - Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

MKTG EXAM 4 QUESTIONS & ANSWERS 2023/2024 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, direct marketing tools. This is the - ANSWER-Promotion Mix Which of the following is not a factor in the changes occurring in today's marketing communications? - ANSWER-Mass media no longer captures the majority of promotional budget The promotional tool that results in the most credible and believab...

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MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions How does idea generation play a role in the new product development process - ANSWER-it is stage 2 in the new product development process the new product development process stages - ANSWER-1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. devel...

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A) what is marketing? - ANSWER-the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - ANSWER-1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are...

MKTG 4223- Exam 2_ Ch. 3-4-5 Questions with 100% correct answers | verified | latest update 2024

MKTG 3340 (Chaoqun Chen) Exam 1 Review Question and answers 100% correct 2024 What is marketing? a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders. four requirements for marketing to occur 1.) Two or more parties (individuals or organizations) with unsatisfied needs 2.) A desire and ability to satisfy those needs 3.) A way for the parties to communicate 4.) ...