Mktg3340 final 2023 - Study guides, Class notes & Summaries
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MKTG3340 Final Exam with complete solution graded A
- Exam (elaborations) • 5 pages • 2023
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1.	The role of marketing: CORRECT ANSWER; to generate profitable revenue 
2.	When a marketer can describe something, it is called a: CORRECT ANSWER; Production concept 
3.	product concept: the idea that customers will favor products that offer the most quality, performance, and features 
4.	After buying an item, we experience: CORRECT ANSWER; post purchase cognitive dissonance 
5.	Ways to engage consumers, directly or indirectly: CORRECT ANSWER; direct marketing, indirect marketing 
6.	benefit...
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