Mktgimcmcq - Study guides, Class notes & Summaries

MKTG/IMC/MCQ Combined Questions With Verified And Reviewed Answers 1) Probably the most effective way for an agency to acquire new business is through: A. its image and reputation. B. its public relations effort. C. solicitations. D. referrals. E. its pricing strategy. - ANSWER A 2) _____ are agencies that specialize in offering services, such as database management, and the ability to create, produce, and disseminate direct mail and other types of communicati...