Mmgp group 2 dr pepper - Study guides, Class notes & Summaries

MMGP DR PEPPER 2 Abstract Dr Pepper is the oldest soft drink in the United States and the third largest soda company. The purpose of this research project is to discuss Dr Pepper Snapple Group’s marketing process and styles. In developing a marketing campaign, DPS utilizes the Old and New Ps of marketing. Due to the factors that are used in making purchasing, DPS researches and markets to their target audiences. Social and cultural factors are areas in which Dr Pepper excels and uses thi...

MMGP DR PEPPER 2 Abstract Dr Pepper is the oldest soft drink in the United States and the third largest soda company. The purpose of this research project is to discuss Dr Pepper Snapple Group’s marketing process and styles. In developing a marketing campaign, DPS utilizes the Old and New Ps of marketing. Due to the factors that are used in making purchasing, DPS researches and markets to their target audiences. Social and cultural factors are areas in which Dr Pepper excels and uses thi...