Mmp201 final exam - Study guides, Class notes & Summaries
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MMP 201 Final Exam - 100% Correct Answers.
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MMP 201 Final Exam - 100% Correct Answers.
What makes mass communication "mass"? (Wright, 1986)
A. The audience is large and anonymous, and often very heterogeneous.
B. Communication sources are institutional and organizational.
C. The basic economic function of most media in most nations is to attract and hold as large an audience as possible for the advertisers.
D. All of the options.
Answer:D. All of the options
Exam (elaborations)
MMP 201 Final Exam - 100% Correct Answers.
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MMP 201 Final Exam - 100% Correct Answers. What makes mass communication "mass"? (Wright, 1986) A. The audience is large and anonymous, and often very heterogeneous. B. Communication sources are institutional and organizational. C. The basic economic function of most media in most nations is to attract and hold as large an audience as possible for the advertisers. D. All of the options. Answer:D. All of the options
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