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Pr 4351 exam one coman - Study guides, Class notes & Summaries

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PR 4351 Exam One - Coman| Questions with 100% Solutions/Verified Answers

  • PR 4351 Exam One - Coman| Questions with 100% Solutions/Verified Answers

  • Exam (elaborations) • 6 pages • 2024
  • Available in package deal
    • Public Relations - ANSWER The art and science of analyzing trends and predicting consequences, counseling leaders, implementing plans of action, serving organizations and its publics. Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites. PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost. PR vs. Marketing - ANSWER Customer vs Consumer Oriented. Strategic...
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