Pr 4351 final exam ttu - Study guides, Class notes & Summaries
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PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers
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Public Relations - ANSWER The art and science of analyzing trends and predicting
consequences, counseling leaders, implementing plans of action, serving organizations and its
publics.
Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites.
PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility.
PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost.
Exam (elaborations)
PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers
Last document update:
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Public Relations - ANSWER The art and science of analyzing trends and predicting consequences, counseling leaders, implementing plans of action, serving organizations and its publics. Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites. PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost.
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