Pr 4351 ttu exam - Study guides, Class notes & Summaries
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PR 4351 TTU Exam Two - Coman| Questions with 100% Solutions/Verified Answers
- Exam (elaborations) • 6 pages • 2024
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Danone Crisis - ANSWER Used denial strategy, very dry communication, not engaging 
and no emotions. Claimed there was no problem, or cause for worry. We are human, 
and we makes mistakes. 
Media in Danone Crisis - ANSWER Emphasized the discrepancies between the Danone 
statements and RO officials. 
Public in Danone Crisis - ANSWER Strong reaction, negative emotions. 
Bradet Crisis - ANSWER Denial, and victimize, and scapegoat. Directly addressed the 
public, emotionally and humanized
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PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers
- Exam (elaborations) • 13 pages • 2024
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Public Relations - ANSWER The art and science of analyzing trends and predicting 
consequences, counseling leaders, implementing plans of action, serving organizations and its 
publics. 
Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites. 
PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. 
PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost.
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