Pr 4380 - Study guides, Class notes & Summaries
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pr 4380 exam one (ch. 1, 2, 5, 8, 9)| Questions with 100% Solutions/Verified Answers
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Purpose of Research in Public Relations - ANSWER -Demonstrate effectiveness.

-Link outputs (tactics, such as a press release) to outcomes (behaviors campaign

wants to obtain).

-Develop better communication programs.

-Demonstrate an impact on business outcomes.

-Demonstrate cost effectiveness.
Exam (elaborations)
pr 4380 exam one (ch. 1, 2, 5, 8, 9)| Questions with 100% Solutions/Verified Answers
Last document update:
ago
Purpose of Research in Public Relations - ANSWER -Demonstrate effectiveness. 
-Link outputs (tactics, such as a press release) to outcomes (behaviors campaign 
wants to obtain). 
-Develop better communication programs. 
-Demonstrate an impact on business outcomes. 
-Demonstrate cost effectiveness.
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Fear of missing out? Then don’t!
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia