Promotional mix elements - Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Test Bank for Marketing: The Core, 7th Canadian Edition by Roger A. Kerin | Complete Chapters
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Test Bank for Marketing: The Core, 7ce 7th Canadian Edition by Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio, Donna Dumont, Sheldon Koufman. This document has all chapters in it and includes Multiple Choice questions (MCQs) , True False (T/F), Short Questions. Answers for Multiple Choice and True False questions are included in it. Chapter names given below 
 
PART 1 Understanding Marketing 
Chapter 1 Marketing Fundamentals 
Chapter 2 The Marketing Environment 
 
PART 2 Understanding Mark...
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WGU D077 EXAM Study Guide Qestions & Answers Latest Updated
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What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? 
 
Quality control inspections 
Product delivery schedule 
Competitive elements 
Consumer feedback - Answer Consumer feedback 
 
Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? 
 
Sales 
Promotion 
Production 
Product - Answer Product 
 
Which controllable element is included in the m...
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DECA Marketing Performance Indicators Questions and Answers Graded A
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DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...
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WGU C201 Business Acumen Exam With 100% Correct Answers 2023.
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WGU C201 Business Acumen Exam With 100% Correct Answers 2023. 
Which part of the organizing process aids in effective and efficient progress toward 
planned goals and often results in changes within the organization? - Correct answerEvaluating results 
What is the result of a company increasing the delegation of authority and the span of 
control? - Correct answer-Increased number of direct reports per manager 
Which two key elements does an effective organization include? - Correct answerHuman ...
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DECA Performance Indicators Exam Questions with Complete Solutions
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DECA Performance Indicators Exam Questions with Complete Solutions 
 
Explain the concept of market and market identification. - Answer-A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geograph...
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WGU C201 Study Set Latest 2022 Already Graded A
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WGU C201 Study Set Latest 2022 Already Graded A 
Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? Evaluating results 
What is the result of a company increasing the delegation of authority and the span of control? Increased decision-making authority given to employees 
Which two key elements does an effective organization include? Human interaction Structure 
Why does a line organizational str...
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CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
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Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the products offer competitive 
advantage 
advertising mass communication, high ...
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CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
- Exam (elaborations) • 24 pages • 2024
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CSUF MKTG 351 Final Exam Review 
Questions and Answers 100% Pass 
 
Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the prod...
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MKTG 330 CSULB Moisio Exam 1 question and answers graded A+ 2024/2025 passed
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MKTG 330 CSULB Moisio Exam 1 
Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action - correct answer getting customers to make a purchase or action that is f...
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