Quinnipiac mk201 - Study guides, Class notes & Summaries

Attitude - lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object - Anything one has an attitude toward Affect Behavior Cognition - ABC model of attitudes (3 components) Attitude Affect - the way a consumer feels about an attitude object Attitude Behavior - Involves the person's intentions to do something with an attitude object Cognition Attitude - The beliefs a consumer has about an attitude object ABC Model - Emphasizes the inte...

Quinnipiac MK201 Consumer Behavior Final exam with correct Question and Answers 2024 Contrast effect Messages within the latitude of rejection tend to be seen farther from one's own position than they actually are Multi-attribute attitude model Model that assumes a consumer's attitude toward an attitude object depends on the beliefs they have about its attributes Theory of reasoned action Attitude + subjective norm-> behavioral intention-> behavior Theory of planned behavior...

Attitude lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object Anything one has an attitude toward Affect Behavior Cognition ABC model of attitudes (3 components) Attitude Affect the way a consumer feels about an attitude object Attitude Behavior Involves the person's intentions to do something with an attitude object Cognition Attitude The beliefs a consumer has about an attitude object ABC Model Emphasizes the interrelationship...