Rtl 4320 final exam Study guides, Class notes & Summaries
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RTL 4320 Final Exam with Complete Solutions
- Exam (elaborations) • 6 pages • 2023
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- $10.49
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Category Tactics goal - ANSWER-Choose a specific ACTION to achieve a specific STRATEGY based upon the role the category plays 
 
To determine tactics, retailers must review... - ANSWER-•Destination 
•Routine 
•Occasional/Seasonal 
•Convenience 
 
What are the 5 tactic areas? - ANSWER-•Assortment 
•Pricing 
•Promotion 
•Merchandising 
•Micro-marketing 
 
In the assortment tactic, the Category Management Team decides to... - ANSWER-•Maintain the Assortment 
•Eliminate Pr...
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