Skimming pricing strategy - Study guides, Class notes & Summaries

Question 1 Not yet answered Marked out of 1.00 Flag question Question text When Toyota's suppliers do not have adequate capacity to meet purchase requirements when demand increases substantially, it is referred to as: a. Triage approach b. Overaggressive supply reduction c. Supplier dependency d. Absence of competition Clear my choice Question 2 Not yet answered Marked out of 1.00 Flag question Question text _____ allows a buying organisation to react more quic...

AIPMM CPM Certification Questions and Answers Rated A+ Product lifecycle stages 1. Introduction 2. Growth 3. Maturity 4. Decline Product manager Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. Product Marketing Manager Act as the voice of customer to the rest of the product team and company. Business Model Framework that describes the rationale of how an org. creates, delivers, and captures value Reas...

MKT 320F Final Exam Questions and Answers 100% Pass What is "differentiated marketing"? - A) A strategy where a company offers one product to the entire market - B) A strategy that involves targeting several market segments with different products - C) A method of increasing brand visibility through social media - D) A process for setting uniform pricing across all market segments B) A strategy that involves targeting several market segments with different products How does "pr...

What does value in pricing emphasize? A) Features B) Benefits C) Costs D) Discounts ~ Benefits Which of the following is NOT one of the Seven Ps of Services Marketing? A) Product (Service) B) Branding C) Price D) Place (Distribution) ~ Branding What pricing strategy involves setting a high price initially and then gradually lowering it over time? A) Skimming Pricing B) Penetration Pricing C) Prestige Pricing D) Price Lining ~ Skimming Pricing Which of the following is NOT ...

3 internal pricing factors - Answer-1) Marketing Objectives- maximize profit, gain market share etc. 2) Marketing Mix strategy- price consistent with 3Ps 3) Costs 3 EXTERNAL pricing factors - Answer-1) demand for your product 2) competition (competitors prices, stregntgh of competition) 3) economy- cost of components, economic conditions inelastic demand - Answer-means that an increase or decrease in price will not significantly affect demand. products that do not have many substitutes...

Narrowly, what is a price? - Answer-Narrowly, price is the amount of money charged for a product or service Broadly, what is a price? - Answer-Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service Price is not just money, think of price as - Answer-sacrifice Example of price - Answer-$88 boots from amazon versus exact same pair at Dillards for $88 as well. The price here is wait-time, trying them on, or convenience. The ...

Internal/External Factors of Price - Answer-Internal Factors of Price: 1. Marketing Objective 2. Marketing Mix Strategy 3. Cost External Factors of Price: 1. Demand for your product. 2. Competition 3. Economy Price Elasticity - Answer-Elastic - Consumers buy more or less of a product when the price changes Inelastic- An increase or decrease in price will not significantly affect demand What happens to price/revenue when the demand is elastic/inelastic - Answer-Demand is... Pr...

skimming pricing strategy - Answer high price relatives to compare offerings most commonly used when entering the market distinctive good with no competition market plus pricing - Answer internationally setting a relatively high price compared to prices of competitors SAME AS SKIMMING STRATEGY step out - Answer firm raises the price to see if the other competitors will follow suit benefits of skimming strategy - Answer 1. allows manufacturers to quickly recover its R&D cost...

BUSML 3250 Final Exam Questions and Answers Already Passed Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting. Specialty Stores ________ retailers in the United States are growing faster than product retailers Service A retailer that carr...

MGT 103 BATES MIDTERM questions and answers 100% correct marketing started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing 1. production 2. sales era 3. marketing concept era 4. customer relationship era need precedes a want; underlying necessity -basic physical and psychological needs ...