Consumer behavior - Study guides, Class notes & Summaries

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

Summary of the chapters 1, 2, 3, 4, 5 and 6 (excluding appendixes) of the textbook Consumer Behavior 8th edition (ISBN : 9780357721292) for the course Pre-Master Marketing Management at Tilburg University

Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).

Summary of all lectures of the consumer behavior course. Studies mentioned are elaborately explained!

PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.

This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...

Focus points and practice exam questions (incl. answers!) to prep for your CB exam! I took this course last year and studied this + my other summaries and got a 10 for my exam, so no need to worry ;)

An all encompassing summary of the course Consumer Behaviour. Written in an organized, structured way with plenty of clear examples and visuals to guide you through the learning process. This summary includes; * all lectures * all guest lectures * the book Nudge by Thaler and Sunstein * all the required readings (articles, videos, ...) This course is given by Clara Cutello en Barbara Briers at the Faculty of Business and Economics.