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Terence a shimp - Study guides, Class notes & Summaries

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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp

  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp

  • Exam (elaborations) • 397 pages • 2023
  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp 2024|2025 Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp 2024|2025

  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp 2024|2025

  • Exam (elaborations) • 780 pages • 2024
  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp 2024|2025
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp

  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp

  • Exam (elaborations) • 398 pages • 2024
  • Part I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC). Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp. 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. Part II: FUNDAMENTAL IMC PLANNING AND DECISIONS. 5. Se...
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp - Test Bank

  • Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp - Test Bank

  • Exam (elaborations) • 412 pages • 2024
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp - Test Bank
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp - Test Bank 12.12.00 PM

  • Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp - Test Bank 12.12.00 PM

  • Exam (elaborations) • 412 pages • 2024
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp - Test Bank 12.12.00 PM
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp - Test Bank

  • Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp - Test Bank

  • Exam (elaborations) • 412 pages • 2023
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp - Test Bank
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition by Terence A. Shimp - Test Bank

  • Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition by Terence A. Shimp - Test Bank

  • Exam (elaborations) • 377 pages • 2023
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition by Terence A. Shimp - Test Bank
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp - Test Bank

  • Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp - Test Bank

  • Exam (elaborations) • 412 pages • 2023
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp - Test Bank
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Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23 Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23

  • Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23

  • Exam (elaborations) • 556 pages • 2023
  • The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...
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Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp-Test Bank Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp-Test Bank

  • Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp-Test Bank

  • Exam (elaborations) • 398 pages • 2024
  • Part I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC). Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp. 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. Part II: FUNDAMENTAL IMC PLANNING AND DECISIONS. 5. Seg...
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