Thm marketing exam 1 - Study guides, Class notes & Summaries

What is marketing? the integration of elements to determine the NATURE OF CONSUMER DEMAND then to DEVELOP, PROMOTE, & DELIVER products/services to satisfy demand What is the twofold purpose of marketing? to create and keep a customer How does the twofold purpose work? by using promotions or discounts How do we solve customer problems? we think of goods and services as solutions What does the trade-off model represent? the monetary exchange to get a solution: with...