logo-home
logo

Tmp 124 final study guide Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Tmp 124 final study guide? On this page you'll find 1 study documents about Tmp 124 final study guide.

All 1 results

Sort by

TMP 124 final study guide exam questions & answers 2023/2024

  • TMP 124 final study guide exam questions & answers 2023/2024

  • Exam (elaborations) • 17 pages • 2023
  • Available in package deal
    • TMP 124 final study guide exam questions & answers 2023/2024 Hierarchy of effects model (AKLPCP) - ANSWER-*6 stages 1. Awareness --> Think 2. Knowledge --> Think 3. Liking --> Feel 4. Preference --> Feel 5. Conviction --> Do 6. Purchase --> Do -an AD should make the customers go through these 6 stages STP (Segmentation, Targeting, Positioning) - ANSWER-*firms use these processes to identify and evaluate opportunities for increasing sales and profits -4 Categori...
    (0)
  • $10.99
  • + learn more