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trends (3 results)

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RBS - Trends & technology strategic foresight report block 2

RBS - Trends & technology strategic foresight report block 2
Essay • 16 pages • 2023

In Block 2 of the Supply Chain management master at Rotterdam Business School (Hogeschool Rotterdam) a Strategic foresight report has been written. Chosen company is Dunkin' Donuts.

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Samenvatting - Introduction to international business

Samenvatting - Introduction to international business
Summary • 37 pages • 2024

TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...