Uab bus 102 test 3 - Study guides, Class notes & Summaries

UAB BUS 102 - Test 3 Chapters 11, 12, 13, 15, and 17 (Elizabeth Turnbull) Exam Study Guide Graded A 2024 Last document update:   ago

an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders - Marketing the ability of goods and services to satisfy consumer "wants" - Utility a business philosophy that makes customer satisfaction - now and in the future - the central focus of the entire organization - Marketing Concept the ongoing process of acquiring, maintaining, ...