Ucla comm 10 finalstuvia - Study guides, Class notes & Summaries

Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ANSWERContent function Medium function Manifest function Latent function Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movi...

20th Century - ANSWERGreatest boom Invention of digital medias (wake up to clock radio, watch netflix etc.) "massiest of mass media is TV" Mass Media distinction: Content - ANSWERSpecific info you need/ want (The "vote guide" in a newspaper, The weather determines how you'll dress in a day) Mass Media distinction: Medium - ANSWERSomething tied to the general nature of the medium, or conditions of its use. (Movie theater provides the function of a date no matter the content of the mo...

What are the 4 functions of mass media? - ANSWERContent Medium Manifest Latent What is Content? - ANSWERthe media functions as a source of information ex: during elections: newspapers - give you information about election, candidates, etc. - key in helping one vote ex: influencing on how you dress by weather - key: specific information you get on weather What is Medium? - ANSWERthe main function of the media lies within the elements of the medium itself ex: going to the movi...

Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - ANSWERContent function Medium function Manifest function Latent function Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movi...

20th Century - ANSWERGreatest boom Invention of digital medias (wake up to clock radio, watch netflix etc.) "massiest of mass media is TV" Mass Media distinction: Content - ANSWERSpecific info you need/ want (The "vote guide" in a newspaper, The weather determines how you'll dress in a day) Mass Media distinction: Medium - ANSWERSomething tied to the general nature of the medium, or conditions of its use. (Movie theater provides the function of a date no matter the content of the mo...